But today we collect Gags (short text for The Importance of the Way Stories are Being Told)

Click to enlarge But today we collect Gags [and gigs, and schticks] Gropius wrote a book on grain silos, Le Corbusier one on aeroplanes, and Charlotte Periand brought a new object to the office every morning, But today we collect ads.[i] Today (today), Rem Koolhaas writes big fat books and reinvents OMA each ten years