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MVRDV Cloud Encounters

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Dutch firm MVRDV has received harsh criticism since they revealed the proposal for two luxury residential towers in South , named after its inspiration, The Cloud. The two towers are connected by a “pixilated cloud of additional program.” Critics are outraged, stating the design resembles the collapsing twin towers of the World Trade Center following the 9/11 terrorist attacks.

spokesman Jan Kinkker stated, “We’ve had quite a lot of calls from angry Americans saying it’s a disgrace. 9/11 was not the inspiration behind the design, the inspiration was a real cloud.” He added, “It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt.”

Project developer Dream Corporation selected The Cloud design proposal over a number of other options and will have the final say on whether or not they will consider another alternative.

“Controversy over The Cloud forces MVRDV to Apologize.”  ArchDaily, Dec. 12, 2011

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In an article titled “Do These Skyscrapers Remind You Of The 9/11 Attacks?” online magazine Fast Co. Design used Dezeen’s reader comments to explain the story, while gadget blog Gizmodo Australia led a piece with the question “What The Hell Were These Architects Thinking?”

In an official statement on their Facebook page, MVRDV apologise for any upset cause and explain that they did not see the resemblance during the design process. However, Dutch newspaper Algemeen Dagblad claims that MVRDV representative Jan Knikker admitted that they in fact did notice, fuelling the debate further.

Most recently, American magazine the New York Post have picked up the story, blasting the towers as “sick” and “a spectacular case of architectural tastelessness” and the BBC reported the story in their televised news program.

“Exploding” twin towers by MVRDV cause outrage.”  Dezeen, Dec. 14, 2011

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The original version of this cartoon can be found in uncube issue #10: Wood, Paper Pulp, with contributions by Florian Heilmeyer, Dan Handel, Jessica Bridger, Luise Rellensmann, Rob Wilson, Elvia Wilk and more…

NK 03 On Intellectuality blog

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NK 04 Taylorist Designs 01 blog

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“Our Design for the Parrish Art Museum is a reinterpretation of a very Herzog & De Meuron typology, the traditional house form. What we like about this typology is that it is open for many different functions, places, and cultures. Each time this simple, almost banal form has become something ver specific, precise, and also fresh.”  — Jacques Herzog via Dezeen

Aha.

[As usual, the cartoons can be found in all their original glory at uncube’s website].

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