It’s not easy Being Kool – Illustration and text for Clog: REM

Clog - Rem - It's not easy being Kool

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“[…] For those who were already, let’s say, ‘architecturally active’ in the 90s, the second half of the decade featured an increasing presence of Koolhaas-isms in the architecture published  by architectural media. Be it young offices paging Bakema through the Educatorium (those ubliquitous ‘single surfaces’ Jeff Kipnis still chitchatted on in his lectures more than ten years later), forests of tilted pilotis, cheap rubber surfaces or else, OMA’s supposed ‘house style’ had permeated through a whole generation that made justice to the old Spanish writer’s adagio: “Blessed are our imitators, for theirs will be our flaws”. Because, notwithstanding their varying degrees of success, none of those byproducts of OMA’s discourse seemed able to grasp its spirit. And it still goes on… monkey see, monkey do.

But, which is this discourse? Certainly, Koolhaas’ scant prose is, within its own scarcity, rich in suggestive, elusive terms: Manhattanization, Junkspace, Bigness -and you really know you have made it when Hal Foster writes a review of something like the Harvard Design School Guide to Shopping [ii]. However, as in Foucault’s Other Spaces/Hetrotopias, these are texts and terms that one seems to be able to make less sense of with each subsequent reading. All in all, it seems just a private a game, carefully designed to keep his audience intrigued while feeding his own legend by building an aura of impenetrability, to the point that one’s tempted to believe that every move is carefully staged: His carefully careless lectures, his unsophisticated, even clumsy descriptions of his own buildings, or his nervous, uncomfortable responses in interviews, all contribute to enlarge the halo of mystery that surrounds him. And, as I deduce from his always packed , rock-star-like conferences, it definitely works.

Five years ago, I published the first ‘Hope’ cartoon, with Mr. K posing as Shepard Fairey’s Obama. Five years later, I still wonder how many people did not get it was a joke.”

[i] See Heron, Katrina: ‘From Bauhaus to Koolhaas’ in Wired issue 4.07, July 1996.

[ii] See Foster, Hal: ‘Bigness’, in London Review of Books Vol. 23, no. 23, 29 November 2001.

Klaus: It’s not easy being Kool – 2001 ways to misinterpret Koolhaas… and help him have it his way (excerpt) in VV.AA: Clog: REM, June 2014.

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So, in a sort of smart, happy and -also- inevitable move, the guys at Clog magazine sort of celebrated their 3rd anniversary (really, 11 issues already??) with their issue CLOG: REM, just in time for the Biennale. They also thought –as, apparently, everyone else– it was sort of inevitable to ask me to contribute. Of course, they were particularly entitled to, since they made sure to have me in Clog from the very beginning. Just  click on the “clog” tag in this very site and you’ll get the idea. Also, they decided to open the issue with my contribution, which was very nice on their part. Thanks, guys! Oh, and a tip of the hat to Benjamin Greaves (@MrGreavesSaysfor providing me with the title.

P.S.: For those among you who may have noticed, I’ve made a point of celebrating the 5 anniversary of “On Starchitecture” by using vriations of the “Hope” cartoon on all my contributions published around the time of the Biennale’s opening (all of them revolving about REMdamentals, of course). So far, you can check “Fundamentally… Myself” (in Spanish) in Mexican Magazine Arquine #68, and Keep your eyes open for Uncube #24: Mexico City.

It's not easy being Kool

Clog - REM - Cover - back cover

CLOG: REM, with contributions by Michael Abrahamson, Stan Allen, Joseph Altshuler, Serafina Amoroso, Haik Avanian, Cecil Balmond, Dorin Baul, Aaron Betsky, Petra Blaisse, Jim Bogle, Ole Bouman, Mat Bower, Eric de Broche des Combes, Brian Bruegge, Galo Canizares, Stephen Cassell, Archie Lee Coates IV, Rene Daalder, Ozge Diler, Ryan Drummond, Keefer Dunn, A. A. Dutto, Erez Ella, Valeria Federighi, Kim Förster, Jeffrey Franklin, Joseph Godlewski, Adam Himes, Matthias Hollwich, Julia van den Hout, Frances Hsu, Bernard Hulsman, Hans Ibelings, Klaus, Charlie Koolhaas, Tomas Koolhaas, Andrew Kovacs, Jimenez Lai, Stephanie Lee, Thomas Lozada, Winy Maas and Jacob van Rijs, Brandon Martinez, Isaac Mathew, Kyle May, Philipp Oswalt, Roberto Otero, Steven K. Peterson, Wim Pijbes, Jacob Reidel, Michael Rock, Joanna Rodriguez-Noyola, Fernando Romero, Alejandro Sanchez, Mika Savela, Jonathan A. Scelsa, Kyle Schumann, Brian Slocum, Galia Solomonoff, Frederieke Taylor, Will Thomson, Madelon Vriesendrop, Luke Yosuke Willis, Human Wu, Albena Yaneva, Alejandro Zaera-Polo and Zoe Zenghelis

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