But Today we collect Banham (variation)

“The purpose of technology is to make the dream a fact… The end is to make the Earth a garden, a Paradise; to make the mountain speak”. –Arthur Drexler

“… it is difficult not to suspect that presented with scenes from cultures that he does not understand he hopes to gizmo them into comprehensible form… There is (…) a distinct visual and cultural shock in suddenly coming on a Coca Cola dispenser in Latin America or the Arab States, it is apt to look like a visitor from Mars (…)”  –Reyner Banham, ” The Great Gizmo”

“Traditionally the fine arts depend on the popular arts for their vitality, and the popular arts depend on the fine arts for the respectability. It has been said that things hardly “exist” before the fine artist has made use of them, they are simply part of the unclassified background material against which we pass our lives. The transformation from everyday object to fine art manifestation happens in many ways; the object can be discovered – objet trouvé or I’art brut – the object itself remaining the same; a literary or folk myth can arise, and again the object itself remains unchanged; or, the object can be used as a jumping-off point and is itself transformed.

(…) For us it would be the objects on the beaches, the piece of paper blowing about the street, the throw-away object and the pop-package.

For today we collect ads.

(…) Mass-production advertising is establishing our whole pattern of life – principles, morals, aims, aspirations, and standard of living. We must somehow get the measure of this intervention if we are to match its powerful and exciting impulses with our own.

— Allison and Peter Smithson, “But Today We Collect Ads”

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